What's the difference between a retail franchise and an authorised reseller?

A franchisee runs a store under the brand's name and system and pays royalties. An authorised reseller sells the brand's products alongside others under its own name.

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Retail partner, reseller & franchise programs (2026)

Retail brands recruiting franchisees, authorised resellers, distributors and affiliates.

4 open programs · updated 2026-10-12 · Create a partner profile

4 open programs

Increff

Retail

Increff Partner Program

Partner ecosystem for retail technology providers and consultants.

Integrator / MSPReferral partnerAgent / brokerPartnerStack

Commission (rate not stated)Forwarded to brand

Purple

Retail

Purple Affiliate Program

Creator and publisher affiliate programs from a sleep brand

Affiliate

Competitive commission per sale; terms shared on approvalForwarded to brand

Walmart

Retail

Walmart Affiliate Program

Earn commission referring shoppers to Walmart.com

Affiliate

Terms on requestForwarded to brand

Ba

Batteries Plus

Retail

Batteries Plus Franchise

Retail franchise for batteries, bulbs and device repair with a commercial sales arm.

Franchisee

Terms on requestForwarded to brand

Questions

What's the difference between a retail franchise and an authorised reseller?: A franchisee runs a store under the brand's name and system and pays royalties. An authorised reseller sells the brand's products alongside others under its own name.