Run a multi-tier channel without losing track of who sold what
Distributors recruit dealers, VARs bundle services, MSPs run your product for their clients. Model every tier, give each its own price book and territory, and keep margin, rebates, and overrides on one ledger. Two tiers or five. One ledger.
Distributors · Dealers · VARs · MSPs · Sub-dealers · Wholesale
Every tier of the channel, each with its own terms
PartnersWatch nests partners under partners, so a distributor can manage its own dealers while you see the whole tree and each tier sees only what is below it.
Distributors
Buy at wholesale, recruit and support dealers, and earn an override on what their tier sells.
VARs & dealers
Resell with services attached, register deals for protection, and buy from a tiered price book.
MSPs
Run the product for their customers and need accounts, seats, and credits provisioned on demand.
Sub-dealers
Smaller resellers under a dealer or distributor, scoped to their own customers and deals.
The console speaks your language
Choose the Distribution / VAR / MSP business type and the console uses channel words. Commercial models (commission, resale, white-label, agency) can run side by side.
Model the channel as deep as it really goes
A distributor sits over its dealers and MSPs, and they sit over end customers. Revenue rolls up the tree, uplines earn an override on their downline, and each partner is scoped to its own accounts.
- ✓Distributor → dealer / MSP → end customer
- ✓Overrides and rebates per tier
- ✓Scoping enforced server-side at every level
Margin, rebates, and wallets on one ledger
Run resale on tiered price books, commission on referred deals, and prepaid credit wallets for MSPs, side by side. Every accrual, rebate, and payout is an entry on an append-only ledger.
- ✓Tiered price books per partner tier
- ✓Commission, resale, white-label, and agency models
- ✓Prepaid credit wallets and bulk packs
Dealer territories with no double-booking
Give each dealer an exclusive or shared territory by region or postal code. Overlapping exclusive claims are flagged on save, and new leads are routed to the dealer that covers the area.
- ✓Exclusive or non-exclusive areas
- ✓Conflict detection on save
- ✓Lead and deal routing by territory
What a dealer sells shows up in your product
When a dealer or MSP sells, your product receives a signed provisioning event: account created, plan changed, seats or credits granted. A policy limits what each tier can grant.
- ✓HMAC-signed, versioned provisioning events
- ✓Provision policy per partner tier
- ✓Live and test environments
What you configure
Deal registration & PRM
Register deals, protect them, and move them across configurable pipelines on a shared board.
Learn moreTerritories & routing
Exclusive or shared territories by region or postal code, with conflict detection and lead routing.
Learn moreCommissions, wallets & payouts
Commercial models, credit wallets, rules-based commissions, an auditable ledger, and managed payouts.
Learn moreVendor integration & provisioning
Partners hand out credits, seats, plans, or features — your product receives signed, typed provisions.
Learn moreWhite-label portals
Branded portals on a partner's own verified domain — certificates issued automatically, health probed from outside.
Learn moreGTM journeys & quotes
An automated funnel from first outreach to a signed, priced, provisioned offer — with CPQ built in.
Learn moreReady to run your partner program in one place?
Book a walkthrough and see recruitment, PRM, automation, payouts, CX, and dashboards working together — on one platform.