SumUp vs Tide affiliate program
SumUp lists Commissions on referrals and sales; affiliates paid per approved order; resellers get scalable commissions and hardware discounts. Tide lists Referral commission (amount not published). Both are financial services programs open to referral partner, affiliates; here is how they differ.
Facts from each brand's partner page · PartnersWatch is not affiliated with either
Side by side
| SumUp Partner Program | Tide Partner Programme | |
|---|---|---|
| Terms | Commissions on referrals and sales; affiliates paid per approved order; resellers get scalable commissions and hardware discounts | Referral commission (amount not published) |
| Model | One-time | One-time |
| Partner types | Referral partner, Reseller, Integrator / MSP, Affiliate | Referral partner, Affiliate |
| Regions | Europe | GB |
| Partner perks | Co-branded marketing materials, Bulk hardware pricing for resellers, Revenue share on payments for software integrations, Affiliate links and visuals via impact.com | Partner perks to offer clients, Separate affiliate programme |
Which one should you pick?
Pick SumUp if
- you work as reseller, integrator / msp: Tide doesn't list that track.
- you lean on partner support: SumUp lists co-branded marketing materials, bulk hardware pricing for resellers, revenue share on payments for software integrations.
Either way, the program that earns more is the one whose product your readers already want. A higher rate on something they won't buy pays nothing.
About each program
SumUp Partner Program
SumUp runs several partner routes from one page: referral partnerships for associations and banks, a reseller track for shops that buy card readers and POS hardware in bulk, software integrations that share payments revenue, and an affiliate program run on impact.com. Affiliates are paid per approved order. Referral partners also get co-branded marketing campaigns.
Tide Partner Programme
Tide's partner programme pays referral partners for introducing small businesses to its business accounts. Partners can also offer perks to their clients, which helps with signup and retention. Tide runs a separate affiliate programme alongside it.
FAQ
Which pays more, SumUp or Tide?
SumUp lists Commissions on referrals and sales; affiliates paid per approved order; resellers get scalable commissions and hardware discounts; Tide lists Referral commission (amount not published). The headline terms aren't directly comparable, so model a typical referral for your audience on both.
Can I join both the SumUp and Tide programs?
Usually, yes. Most affiliate terms don't require exclusivity, but check each program's terms for rules on competing brands, brand-keyword bidding and coupon sites before you promote both.
Is PartnersWatch affiliated with SumUp or Tide?
No. Both programs are listed from their own public partner pages, and either brand can claim or correct its listing.