Amazon vs Etsy affiliate program
Amazon lists Up to 10% on qualifying purchases (varies by category). Etsy lists Commission on approved sales (rate not published on page). Both are e-commerce programs open to affiliates; here is how they differ.
Facts from each brand's partner page · PartnersWatch is not affiliated with either
Side by side
| Amazon Associates | Etsy Affiliates & Creator Collective | |
|---|---|---|
| Terms | Up to 10% on qualifying purchases (varies by category) | Commission on approved sales (rate not published on page) |
| Model | One-time | Revenue share |
| Partner types | Affiliate | Affiliate |
| Regions | US, UK, DE, FR, JP, CA, IT, ES, IN, BR, MX, AU, AE, SG, NL, SA, SE, PL, BE, IE, TR, EG | Not stated |
| Requirements | Qualifying website or mobile app. | Bloggers, media and editorial sites (Affiliates) or social creators (Creator Collective); cashback and voucher sites are not eligible |
| Partner perks | Customized linking tools, Access to millions of products | Exclusive content and trend reports, Ability to build an Etsy storefront, Giveaways, Quick payouts once commissions validate |
Which one should you pick?
Pick Etsy if
- you lean on partner support: Etsy lists exclusive content and trend reports, ability to build an etsy storefront, giveaways.
Either way, the program that earns more is the one whose product your readers already want. A higher rate on something they won't buy pays nothing.
About each program
Amazon Associates
Creators, publishers and bloggers with a qualifying website or app earn a commission on qualifying purchases made through their links, with rates varying by product category. Available across many Amazon marketplaces; influencers can use the separate Influencer Program.
Etsy Affiliates & Creator Collective
Etsy offers two tracks: an Affiliates program for bloggers, media and editorial publishers, and Creator Collective for social media creators. Members earn commission on approved sales they refer, with commissions typically validated about 30 days after the sale to account for returns. Etsy sellers can join either track.
FAQ
Which pays more, Amazon or Etsy?
Amazon lists Up to 10% on qualifying purchases (varies by category); Etsy lists Commission on approved sales (rate not published on page). The headline terms aren't directly comparable, so model a typical referral for your audience on both.
Can I join both the Amazon and Etsy programs?
Usually, yes. Most affiliate terms don't require exclusivity, but check each program's terms for rules on competing brands, brand-keyword bidding and coupon sites before you promote both.
Is PartnersWatch affiliated with Amazon or Etsy?
No. Both programs are listed from their own public partner pages, and either brand can claim or correct its listing.